Waymark Automations
We design practical automations for organizations, teams, and independent founders—building on the tools you use and the expertise your people already bring.
Explore our workWhat we do
Your people bring context, experience, and judgment. We build automation that helps them put those strengths to work.
Build on the systems your people already use. We look at the repetitive work around documents, spreadsheets, and everyday handoffs, then design automation that fits the workflow.
Start with what works. Make the repeated steps easier to carry out and review.
Turn the knowledge inside your organization into useful communication. We connect interviews, ideas, and brand direction with AI-assisted content production.
Keep your people’s experience at the center of your company’s voice.
Use AI to support the research behind business relationships. We help shape company information into something your team can use in its customer relationship management (CRM) work.
Give people useful information to review and act on.
Selected work
Familiar tools. Original ideas. Information people can use. Explore three ways we put automation to work.
Built around familiar tools
AI-assisted automation inside a construction team’s existing Google Workspace.
Google SheetsThe construction team’s existing working environment. Automation was built around the tools already in use.
Documentation for Google WorkspaceSpreadsheet workflows within the existing Google Workspace setup, supported by AI-assisted automation.
Documentation for Google Sheets
Expertise into expression
Staff interviews became the foundation for branding, articles, social content, and a campaign.
LinkedIn
FacebookA publishing destination in the content workflow. LinkedIn provides APIs for creating and managing posts.
Documentation for LinkedInA publishing destination for company content. Facebook’s Pages API supports publishing Page posts.
Documentation for FacebookApplication programming interfaces connect content production with publishing platforms. The workflow used multiple publishing APIs.
Documentation for Publishing APIs
Information into context
AI-assisted company research supporting the work behind business relationships.
The CRM used in the company-research work. HubSpot supports company records and their relationships with other CRM records.
Documentation for HubSpotInformation gathering supported the company-research work. The process helped make company information usable for business relationships.
Documentation for Web research & extractionOur approach
Start with the people doing the work: what they need, where the repeated steps are, and which decisions need their attention.
Use the tools and practices that already serve the team. Shape the automation around the task and the people responsible for it.
Make room for review, correction, and improvement. Help people understand the process and keep responsibility for the result.